PORTUGAL DREAMIN’ ®

Get hands-on with the new Agentforce Builder; a brand-new way to build agents that makes it easy to generate, refine, and control agent behavior in a single canvas using Agent Script. In this hands-on workshop, you’ll use natural language to create topics, instructions, actions, and guardrails, then add structure and precision with Agent Script, the human-readable scripting language that powers hybrid reasoning. You’ll work in the canvas view, get real-time help from the integrated assistant, and use the updated simulator to test and validate your agent. You’ll leave with new Agentforce Builder skills and a clear understanding of how to use AI-assisted agent development to create scalable, reliable, and secure agents across the Agentforce 360 Platform faster than ever before.

Salesforce has been telling us for years to move away from profile-based security. Eventually, I decided to listen—and then had to live with the consequences. In this session, I’ll share my firsthand experience migrating a mature, heavily customized org from a profile-driven security model to a permission-set-based one. I’ll explain why I made the change, how I approached it, and what happened once it was rolled out to real users. I’ll also talk about why “profile-less” wasn’t entirely possible in my case. Using Salesforce Field Service meant profiles still played a critical role, and I’ll cover how I balanced that reality with a permission-set-led design. I’ll be honest about what worked, what didn’t, and the surprises that only appeared after go-live. If you’re considering a similar move—or already in the middle of one—you’ll leave with practical lessons learned, mistakes to avoid, and a realistic picture of life after profiles.

With Workflow Rules and Process Builder retired, Flow is the only way to automate Salesforce. Yet many admins feel overwhelmed, unsure when to use which Flow Type or how elements fit together. This stops admins from building needed automation. Through Admin Academy, I've trained hundreds of admins who say: "I understand what each piece does, but not how they work together or where to start." Admins need a framework that makes Flow intuitive, not intimidating. The coffee shop metaphor transforms abstract concepts into familiar experiences. Flow types become ordering methods, elements become coffee-making steps, resources become ingredients. This gives admins confidence to tackle any business process. [Event] values creative, accessible teaching that breaks down barriers. Coffee culture makes this metaphor especially resonant! The interactive format matches the collaborative spirit of community events. As Agentforce makes automation critical, Flow mastery is foundational.

Most Screen Flows are designed as linear wizards: a rigid sequence of "Next, Next, Finish." But real work isn't linear. Users need the flexibility to jump between tasks—like editing a specific Quote Line Item, then updating a Discount, without losing their place. In this session, we will break the "Next" button habit. We will learn how to design "Flow Dashboards"—single-screen command centers that act like mini-apps. We will explore the "Hub and Spoke" navigation pattern, using buttons and datatables to launch specific actions and return the user exactly where they left off. Stop building rigid wizards and start building interactive, non-linear experiences that your users will actually enjoy.

Your architecture career doesn't have to follow a traditional playbook - and in the agentic era, it probably shouldn't. This candid session explores unconventional paths to enterprise architecture success and what they mean for your future. Discover how to cultivate the growth mindset that transforms good architects into trusted strategic advisors, develop executive communication skills, and build knowledge-sharing communities that amplify your impact. If you're an aspiring architect, career transition, or just curious about the evolving role of an architect, this session offers honest insights and actionable guidance for thriving in the agentic future.

Approval processes have been around for a long time, enabling Salesforce professionals to create multi-step processes to control how records are approved. With the new Salesforce Flow Approval Processes, users now have a more flexible and powerful alternative that integrates seamlessly with other flows, enabling the automation of complex business processes. Learn how to create a Flow Approval Process, send a record for approval, and approve it.

Salesforce Flows are brilliant at handling structured data—picklists, checkboxes, and dates. But what happens when users send "messy" inputs? Emails, screenshots, and PDF invoices often force Admins to rely on manual entry because standard automation simply cannot read them. Until now. Join Lead Admin Evangelist Jennifer Lee to discover how to unlock the power of Multimodal AI using Prompt Builder and Flow. We will go beyond simple text generation and build automation that actually "sees" images and "reads" PDFs. In this deep dive, we will cover: Multimodal Magic: Configuring Prompt Builder templates to accept file inputs. The Flow Architecture: How to pass unstructured data to the LLM and parse it into structured output. Real-World Application: Taking data from an image and PDF to take action on a Salesforce record. Leave with the technical blueprint to build AI Agents that handle the real-world inputs your users live in every day.

Closing Keynote